Russell Collection aims to deliver the complete shirt solution, no matter your requirements, by offering a choice of nine different styles of shirts. However, styling doesn’t end with fit and fabric, says the company. “Russell Collection’s product designers also look at the all important little details, which together add up to something special. That includes sleeve length (offering long, short, capped and _ length options); contemporary colour palette and some beautiful design touches, including the option for ladies to wear cufflinks on their new Prince of Wales checked shirt 950F – instant style and sophistication.”

Russell Workwear

There was a time in the not too distant past when, in general, men and fashion just didn’t appear to go together, says Russell Europe: “Men were not interested in shopping, even in men only stores, and tended to choose their clothes on the basis of functionality rather than style.

“Now of course men, influenced in no small part by the growth in supermarket shopping, are far more aware of fashion and demand that their clothes score highly on both style and comfort. Ultimately, they want to wear clothes that have a contemporary look and feel. And this follows through into workwear.”

One of the best examples of how things have moved on in men’s styling is the workwear trouser. Traditionally these were made with little other than functionality in mind and it wasn’t until the 70s and 80s that manufacturers really started to look at style and comfort, borrowing from the growth of the jeans and cargo trouser sector evident in the retail market.

Russell Workwear’s 015M workwear trouser has been based on a casual, contemporary combat fit. Unlike many traditional workwear trousers, these have been cut with the wearer in mind, says Russell Europe. The rise is slightly lower, the fit is easier around the seat area and the leg shape is straight and wide enough that workwear boots can be worn. “The success of the 015M clearly suggests it’s getting a big thumbs up from the end users,” it adds.

Russell Europe says it is fully committed to promoting ethical standards in all of its factories and fully endorses the WRAP programme. All clothing is also produced in accordance with Öko- Tex, which sets stringent standards on all substances used during the manufacturing process.

Web: www.russellcollection.co.uk

Web: www.russellworkwear.co.uk

Web: www.russelleurope.com

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