Darren, a seasoned exhibition professional with over 14 years experience at manager and director level, will add the National Incentive Show (NIS) to his successful portfolio of Reed events, which includes the National Direct Marketing Show (NDMS) and the International Direct Marketing Fair (IDMF). The NIS and NDMS are co-located at the NEC, Birmingham in September each year. The appointment is effective immediately.

Since joining Reed Exhibitions in 2003, Darren has successfully launched and progressed NDMS while continuing to develop the IDMF. Matt Thompson, Divisional Managing Director of Reed Exhibitions, commented, 'Darren's extensive experience will be highly valuable to the National Incentive Show. His rich understanding of the direct marketing industry will certainly be a great asset - after all, almost every single piece of direct marketing includes a promotion.'

Darren, supported by an experienced marketing team, is spearheading the launch of the new NIS seminarprogramme. With the further added value of the new seminar programme, Darren's debut NIS (which is expected to attract over 700 exhibitors and 8,000 visitors) is set to be an unprecedented success. 'I'm delighted that NIS is now within our group and am looking forward to a highly successful show this September', said Darren.

With exhibitors and visitors from across the country, the National Incentive Show offers great networking potential. Visitors include marketing professionals who actively purchase incentives, motivation and promotional marketing products and services. This combination of visitors and wide variety of exhibitors creates a uniquely lively and dynamic atmosphere.

The National Incentive Show takes place from 13-15 September 2005 in Birmingham at the NEC. For more information on the National Incentive Show, visit the website www.nationalincentiveshow.co.uk or call the registration hotline on 020 8271 2161.

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