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B&C gets technical
Published:  01 October, 2007

Promotional apparel company B&C has launched two new models to its sweatshirts range, which is designed using Perfect Sweat Technology (PST). The B&C Spider for men offers a modern cut for a “chic-urban” attitude, said the company. Subtle detailing includes full metal zip-up, 2X2 ribbed collar, cuffs and borders; top stitching and side pockets, all of which “give this model the stylish look required by today’s modern man”.

It is available in five colours, including two vintage, and in sizes SXXL.

New for children is the B&C Hooded sweatshirt, a mini version of the company’s Hooded sweatshirt for adults. It features kangaroo pockets and is available in navy, red, pumpkin orange, very turquoise and real green. Sizes range from ages 5/6 to 12/14.

“The Pure Sweat Technology uses a 100% polyester filament allows this component to be "dematerialised”,” said B&C. “In fact, neither the inside nor the outside of the sweatshirt contains this component. It is in the core of the sweatshirt, where it is needed to offer high-level technical characteristics such as excellent resistance to washing considering its low rate of polyester (an advantage normally reserved for sweatshirts with high polyester content).”

The absence of polyester on the exterior also provides a matt appearance for a sublimated design and perfect printability, added B&C, while the absence of polyester inside the sweatshirt is more comfortable against the skin.

New colours have also been added to other models, including the B&C Cat for women, which is now available in khaki and red, and the B&C Monster for men, also now available in red. The B&C Hooded now includes the colours very turquoise, real green and used gold.







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