MD Evan Lewis, had been working within the promotional merchandise industry for many years before launching an exclusive environmental product range to distributors in the trade. His idea to create a core variety of merchandise made from recycled, organic, sustainable or ethically-sourced materials has secured the company’s reputation as one of the leading eco suppliers to the industry.

“The sector in which we operate is constantly seeing trends come and go. However, I believe that the promotional industry is becoming a very conscious marketplace, with both distributors and end users seeking a greater selection of products that are better for the environment,” says Lewis.

A major factor in the increase of environmental promotional products is, undoubtedly, image, adds Lewis: “More than ever companies are using business gifts to promote their brand – so it’s very important that the merchandise they are using is a good reflection on their company.

“Many ‘green’ items now compete like for like on quality and price, but where eco products are higher priced – in comparison to their non-eco competitor – we have found that some companies would rather have less quantity in order to achieve the right image.

“The biggest hurdle we have to climb every day is the perception that these items are dearer – now that's only on certain products.”

However, Lewis is a realist and understands that the increase in both supply and demand can be down to what’s ‘in vogue at the time’. He explains: “Of course, there are suppliers and manufacturers who are simply jumping on the environmental bandwagon – using clever wording and marketing to make their products appear ‘green’.

“There are organisations out there that regulate certain materials and production procedures. But recycling, for example, is not regulated by any recognised independent certification body in the UK – making it harder to show genuine credentials on recycled products.”

With a comprehensive range of merchandise from bags and pens through to clocks and conferencing materials, every product sourced by Everything Environmental has a sound audit trail, so distributors can be sure their products really are eco friendly, it says.

The company also has a selection of eco clothing – ranging from recycled caps and scarves through to organic T-shirts. For more information visit http://www.everything-environmental.co.uk.

Printer friendly version

Email this article to a friend

Bookmark this

---