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Fruit of the Loom reports a sustained growth in sales across its range of Hooded Sweats, which now includes the Lady-Fit Hooded Sweat Jacket and a selection of new fashionable colourways.
“The hoodie is a perennial promotional wear favourite and its popularity shows no signs of diminishing. Quite the opposite in fact, demand for our Hooded Sweats has never been higher and is increasing,” says Alison Woodvine, European brand manager.
Fruit of the Loom has responded to customer demands for an even wider choice of hooded sweatshirt styles with the launch this year of the aforementioned Lady-Fit Hooded Sweat Jacket. The first Lady-Fit hooded style, it is made from the company’s next generation Lady-Fit fleece fabric, (75% cotton/25% polyester, 280 gm/m2). Like all Fruit of the Loom hooded sweatshirts, the garment features 100% cotton facing for enhanced wash and wear performance. Features include deep, selffabric cuffs and waistband, two pouch pockets, and a self-coloured herringbone drawcord to the hood. The self-coloured YKK zip has a removable branded zip puller for extra branding opportunities. Available in a choice of five colours, the Lady-Fit Hooded Sweat Jacket is offered in sizes XS-XXL.
“The launch of the new Lady-Fit style underlines both the popularity of hooded activewear generally, and Fruit of the Loom’s commitment to offering its best-selling styles in matching men and women’s fits,” explains Woodvine. “The new garment has already established itself as our top-selling sweatshirt style for women.”
Fruit of the Loom has also introduced pink to the colour palette of its men’s Hooded Sweat to cater for customers that prefer the same garment style for all end-users, but require more feminine colour options for women. Fashionable Chocolate has also been added, with the Hooded Sweat now available in 17 colours. The Zip Through Hooded Sweat also boasts new fashion-forward colour choices: classic olive and steel blue.
The Fruit of the Loom 2007 activewear collection offers six hooded sweatshirts, with and without zips, and catering for men, women and children. There are three men’s styles, (Hooded Sweat, Heavy Hooded Sweat and Zip-Through Hooded Sweat); the new Lady-Fit Hooded Sweat Jacket; and two children’s styles, (Kids Hooded Sweat and Kids Zip- Through Hooded Sweat). All are supported by excellent customer service and availability through Fruit of the Loom’s Europe-wide wholesale network.
Tel: +44 (0)1952 682900
E-mail: cust_enquiry@ftlte.fruit.com
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