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HENBURY
Published:  01 October, 2007

Knitwear is seeing a rebirth not only in the retail sector but also in the corporate, promotional and workwear markets where perceived value, quality and image are playing an important role when it comes to choice, says Henbury.

Henbury says its contemporary knitwear products offer a smart, upmarket image; offering greater versatility and wide audience appeal. Knitwear is the perfect accompaniment to the woven garments that many customers are now choosing as the basis for their corporate casual clothing, it says, from cargo trousers (H620) to an oxford shirt (H510) where versatility is key.

“This has important implications for the corporate wear market where the same jumper could be matched with work trousers on the factory floor, chinos (H600) in the office, or a formal suit and tie for sales staff on the road. Most importantly, each garment could carry the same branding, reinforcing the overall corporate identity at all levels,” says Henbury.

“The high perceived value of a knitted jumper could even help to open up new areas of the market for the branded corporate wear supplier. Some professionals are often required to work outdoors away from the office where a sweatshirt would be overly casual a good quality knitted jumper would project the necessary professional image.”

Quality and durability are important factors, adds Henbury, which says all of its knitwear garments are easy to care for and most importantly, machine washable. The Henbury knitwear collection includes styles in 100% cotton, 100% Lambswool and Lambswool blends plus a 100% Acrylic V-neck (H750) catering for every market.

“The Lambswool collection is made from Woolmark approved yarns and factories, ensuring that the very highest quality is assured. Only licensed manufacturers who meet the Woolmark's strict performance standards are allowed to use it,” says the company. The long sleeve V-neck (H730) and sleeveless V-neck (H731) are as versatile as they are practical, while the 1/4 zip funnel neck Lambswool is a contemporary equivalent, it adds. Meanwhile, the new H735 Crew Neck Lambswool in black and navy is an essential addition to the popular Lambswool Collection.

Fleece

Fleece fabric itself can be worn as an outwear garment due to its breathability, wicking capability and, more importantly, its insulation properties caused by trapping air between fibres. All Henbury’s fleece garments are made from a soft yet resilient 100% polyester-micro fibre fabric, which gives warmth-retaining properties but without the bulk or weight as heavier fleeces. The densely packed fibres offer a fantastic level of wind resistance too: ideal for the chillier weather. The favourite areas for decoration (front chest, upper back, sleeves etc) have deliberately been left free from seams or product detail: leaving the embroiderer and their customer maximum scope for positioning the logo.

The anti-pill finish on the fabric ensures the garments stay smooth and bobble-free and looking as good as new, wash after wash. Henbury says its fleece garments retain their shape and colour and are easy to care for, being quick drying (and able to be tumble dried) with no ironing required.

In 2005 Henbury added in a ladies version (H851), which it says has proved to be very popular, as have a number of new colours to the menswear style H850. Both styles have a number of coordinating colours for unisex product offer. The _ Zip Top (H853) and the contrast _ zip H852 continue to be two of Henbury’s top sellers. The H852 _ Zip Microfleece Jacket with contrast trim is available in sizes XS- 2XL. The scoop hem and dropped tail are designed to give the wearer maximum warmth, while the contrast binding and contrast zipper puller keep the wearer fashionable and functional.

New for 2007 are the Sleeveless Microfleece Jackets for men (H855) and women (H856). Made in the same microfleece in navy and black, these popular new styles are both available in sizes SXXL.

The Lightweight Showerproof Jacket for men (H830) and women (H831) has interactive zippers to allow the fleece jackets to creates a 3-in-1 coordinated range of mix and match fleece and showerproof jackets for the entire workforce.

Henbury’s garments have been designed with the embroiderer and printer's needs firmly in mind and lend themselves well to high quality, high production embroidery.

Web: www.henbury.com







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