The brand has 84 registrations in over 50 countries and Rowlinson plans to build its global presence in all markets that show potential. In schoolwear its full leadership potential will be harnessed and it will be offered with a comprehensive customer service and marketing package.

“Rowlinson customers can be assured that they will be getting all the performance attributes that they expect from this superlative product, together with the opportunity to use the brand name itself in their marketing,” it says.

The company’s technical director Ken Edgar will have responsibility for Courtelle. He is supremely suited to this task, says Rowlinson, having spent ten years at Acordis, the previous owner of Courtelle , and knowing the product and brand marketing inside out.

Under his guidance and expertise Rowlinson has re-engineered the fibre to ensure supreme performance and has also taken the opportunity to improve the handle further in response to consumer demand for soft and comfortable products.

“Ken has the specialist knowledge to personally ensure that we offer durability, together with continuity of quality, colour and performance to our customers, it adds. “This process is already making significant progress and early trials of the new yarns are showing exciting results.”

Web: www.courtelle.com

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