The sites contain a wealth of information on the individual collections, with a quick link allowing visitors to switch between the sites at the click of their mouse button.

“It is essential to make it quick, simple and reliable for our customers to choose the correct product,” said Beechfield director Roger McHugh. “The new websites will provide a fast, efficient and convenient means of viewing the Beechfield and Quadra 2007 collections.”

Each product page contains a large photograph accompanied by key product details. There is also a separate ‘Colourways’ section containing thumbnail images of the product in all of its available colours. “We wanted to remove the inevitable guesswork when referring to a traditional colour swatch,” explained Roger McHugh.

Photographs and links to related products appear underneath the main image, and the Quadra site also presents alternative views of some products. Product photographs and their accompanying specifications can be emailed directly to colleagues or clients at the click of a button.

Through the websites it is also possible to download PDF versions of the brands’ brochures (in seven European languages) for offline reference and marketing purposes.

“The launch of the new websites completes the first phase of an ongoing development process,” added Quadra’s Iain Lamb. “Over the coming months we will be introducing regularly updated news pages, downloadable marketing resources, and advice and tips for personalising our products.”

www.beechfield.com
www.quadrabags.com

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