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Original Chameleon, a new brand launched by Mid Ocean Brands in 2006, is a new concept that allows customers to design and order bespoke textile products via the Internet. Users can select a number of winter items this Christmas, including sweat shirts, polar fleeces, body warmers, rain and wind jackets and parka jackets.
The online facility is completely free and is proving successful as a personalised and efficient software and marketing tool that allows users to create personalised products that emphasise any corporate identity or brand. With over one billion possibilities, distributors can reflect their customers’ own looks and tastes, at competitive prices.
Once set up with login details, customers are able to start designing. Original Chameleon users can choose between design view and management view. The management view allows the user to see trade prices and the design view allows users to see end user prices with a 100% mark-up on trade prices.
Once users have logged in to Original Chameleon and selected their product category, it takes four simple steps to complete the design process.
Users will be required to select an item from a number of models available within the chosen product group, and can then amend and customise the sleeves, neck line, hems, pockets and fabric of the garment. Once complete, users can decorate their item by changing the colour of the fabric, sleeves, necklines and zips. They can also design their own private labels, upload logos or text and select the printing technique they wish. Once the design is complete users can then preview their design, check the cost, and finally, place an order.
The minimum order quantity for winter garments is 100 pieces. These minimums can be split across all sizes, and delivery of items takes 3.5 weeks from artwork approval or sample approval if required, and is free of charge.
Distributors can also benefit from Original Chameleon Link&Sell, a facility that gives them their very own professional and personalised Original Chameleon textile tool via their website at no extra cost, allowing great accessibility and opportunity for their customers. The distributor can choose which mark up they wish to apply to their trade prices and apply their own company logo to fully personalise the link.
If you already use Mid Ocean Brands’ WEB SHOP you can log on to the Original Chameleon website with the same login details at www.originalchameleon.com. To try the free Original Chameleon demo, visit the same web address and click on Free Demo.
Tel: 01256 390 605
Email: reesc@midoceanbrands.com
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