Now under the ownership of Touchstone Exhibitions and Conferences, organisers say the show is set to be a vibrant showcase of the very best the industry has to offer and features a number of new initiatives for 2007.

Sylvana Malachias, show director, said: “The National Incentive Show will provide an unrivalled networking opportunity where suppliers and buyers come together to enhance their market knowledge, hear from inspirational and thought-provoking speakers and seek innovative services and products for Christmas and the year ahead.

“Expectations are high for this show, and we are confident that the event will meet the needs and requirements of both visitors and exhibitors alike.” Here are some of the highlights:

Extended seminar programme

The seminar programme has been extended for 2007 and for the first time features four seminar theatres. Speakers will be taking to the floor from the leading trade associations the British Promotional Merchandise Association (BPMA) and the Institute of Sales Promotion (ISP) as well as, for the first time, speakers from different areas of the below the line marketing industry including Point of Purchase Advertising Industry (POPAI) and the Institute of Direct Marketing.

Gordon Glenister, Director-General of the BPMA, will be looking at 21 Great New Ideas to Promote Your Business and will be previewing some of the most innovative ideas in the industry today as well as examining how to use old favourites in a new and creative way.

Matt Franks from Eco Incentives will be examining why the promotions industry is in need of ‘greening,’ why quality and choice needn’t suffer and why eco products work better.

BPMA Hot Product Zone

The BPMA Hot Product Zone is the Association's first ever showcase of the industry's latest, most innovative and marketing-leading products which will be featured on the BPMA stand. Twenty-one products qualifying for this showcase are those which have been submitted from across the broad range of companies comprising the Association's 650 members.

Gordon Glenister, director general of the BPMA said: “Innovative products are the lifeblood of our industry and what everyone wants to see – new ideas. This showcase will be a key factor in demonstrating the success merchandise has to any marketing campaign."

Exhibitor highlights

Among the exhibitor launches and attractions are:

Anova Books – launching Your Logo, Our Book, a new initiative to create custom-made branded books.

Days to Amaze – a Ferrari 430 Spider will be on stand and visitors will have the chance to drive the incredible Ferrari Simulator around the streets of London. The fastest lap time of the show will win an outstanding driving experience.

Filmology – visitors to the stand will have the chance to receive cinema tickets, movie-related goodies and popcorn.

Groovy Chocolate – unveiling two new Advent Calendar products plus two brand new product ranges.

P&MM Sales Promotion – showcasing its free flight voucher that can be used for Dubai, Hong Kong and Barbados, as well as its free hotel accommodation voucher and the first voucher to offer free bottles of wine as an incentive. In addition, Source-e, an online and printed sourcing operation, will be revealing the results of their latest industry survey.

Print Run – the lucky recipient of an official show bag containing a Golden Envelope must visit the stand to receive a voucher for a night for two people at one of the luxurious Hotel du Vin hotels, including a bottle of champagne.

SCA Tuscarora – launching LapRest, a multipurpose laptop platform which can be branded with company details and logo.

The Optima Company – visitors to the stand will see the new collection of Christmas food hampers.

Co-location with three shows

For the first time, the National Incentive Show 2007 will be co-located with three other shows: the National Venue Show, Call Centre Expo and Customer: Strategy and Management.

This offers visitors an opportunity to source a wide range of products and services in one day, enabling them to maximise their time out of the office and saving time researching potential suppliers.

Entrepreneur of the Industry Award

The last minute of the last day of the National Incentive Show marks the closing date for entries for the British Promotional Merchandise Association’s (BPMA) Entrepreneur of the Industry Award 2007 – a nationwide search to find and recognise a remarkable individual making an impact on the promotional marketing industry.

Open Tues & Weds 10am-5pm & Thurs 10am-4pm

To pre-register call the hotline on 44 0870 429 4502 or visit www.nationalincentiveshow.co.uk

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