Leading UK sewing thread manufacturer Somac Threads says it continues to increase its market share in the competitive embroidery thread market. The brand leading products of Kingstar (polyester) and Royal (rayon), which Somac exclusively distributes in UK and Ireland, have played an important role in the company’s significant increases in sales over the past 12 months.
The Kingstar range has been increased to 600 colours, offering one of the largest selections in the country, says Somac, while the Royal range has been increased to over 500 shades in both 1000m and 5000m and is available from stock on a next day delivery service.
Andrew McClements, md of the 28-year-old family run business, says: “A huge part of our success has been the ability and ease for customers to match colours to our competitor’s shade numbers.”
Following discussions with its customers, Somac has developed a new 50g and 60g tear-away backing, which is available in both a selection of cut square sizes and rolls alongside a wide range of other backings in pre cut squares and rolls.
McClements adds: “We realise the importance of our customers’ needs for a rapid response for stock availability and therefore we carry well in excess of 1 million pre-cut squares and rolls at any time, enabling despatch for next day service.”
The embroidery sector is just one part of the vast Somac range of products but has been the fastest growing sector since the acquisition of Geoffrey MacPherson just over 16 months ago.
Five full time sales managers cover the UK and Ireland, together with a dedicated telephone support team, offering “extensive coverage and commitment to customers, who range from single head users to some of the largest in the land”, says McClements.
Apart from its extensive range of threads and backings, Somac’s ranges include four types of pre-wound bobbin, wind your own bobbins cones, scissors, needles, bobbin cases and speciality backings, including heat seal, water soluble and pad loft which gives a 3D effect.
The company has also recently expanded its headquarters in Chester, with the increase in both warehouse and office staff to accommodate the increases in business. “We have been overall very pleased with our entry into the embroidery market and our performance has been better than expected, with significant increases in all areas of the embroidery sector,” adds McClements. “We are looking forward to our continued growth, where we believe we can become one of the UK’s leading suppliers for the embroiderer’s needs.We are constantly looking to develop our product range and have a few new products in development.”
Tel: 01244 680506
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