Over half of those surveyed said they purchased from the companies that were branded on a piece of promotional merchandise on their desk, while 82% said they would keep an item they were given rather than give it away.

David Lebond, executive director for Source-e and Chairman of the British Promotional Merchandise Association (BPMA) said: “The industry has always believed that there was a positive link between promotional merchandise, branding and sales.

“These results offer a very strong indication that the industry was right. The repeat exposure to a brand every day of the week has a positive effect on how business people react to that brand.”

He added: “Advertising, direct marketing – any marketing medium – would be delighted to achieve such an impressive conversion rate from retained message to sales. It demonstrates why promotional merchandise should be an intrinsic element of marketing campaigns.”

Further results showed that more women (42%) than men (30%) were able to recall company names of promotional merchandise on their desks.

The type of branded promotional merchandise respondents had on their desk varied widely and included pens (13%), calendars (10%), Post It notes (8%) and calculators.

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