Now of course men, influenced in no small part by the growth in supermarket shopping, are far more aware of fashion and demand that their clothes score highly on both style and comfort – hence the growth in single sex styling.

Russell Europe claims to have led the way in male/female styling across all of its brands: Jerzees Colours, Russell Workwear and, in particular, its shirt brand, Russell Collection.

Recent launches that illustrate the company’s commitment to single sex styling include: Jerzees Colours’ soft shell jacket and gilet (140M&F, 141M&F); Jerzees Colours’ vintage t-shirts (120M&F); Russell Collection’s Prince of Wales and classic gingham check shirts (948&949M&F and 950 & 951M&F); and Russell Workwear’s workwear polo shirt (011M&F).

One of the best examples of how things have moved on in men’s styling is the workwear trouser. Traditionally these were made with little other than functionality in mind, says Russell Europe, and it wasn’t until the 70s/80s that manufacturers really started looking at style and comfort, borrowing from the growth of the jeans and cargo trouser sector evident in the retail market.

Russell Workwear’s 015M workwear trouser has been based on a casual, contemporary combat fit and cut with the wearer in mind. The rise is slightly lower, the fit is easier around the seat area and the leg shape is straight and wide enough that workwear boots can be worn. “The success of the 015M clearly suggests it’s getting a big thumbs up from the end users,” says the company.

“Ultimately, when it comes to men’s styling a key point to bear in mind is that whilst men don’t want to be seen as fashion victims they do want to wear clothes that have a contemporary look and feel,” it adds. “There is no doubt that the days of only a “one size fits all” approach are gone and that single sex styling is now less of an added option from manufacturers and more of a specific market requirement.” Russell Europe also offers a bespoke service.

Contact: Your local distributor
E-mail: info@russelleurope.com

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