David Abrahams, PenCarrie’s marketing manager, points out: “Supporters lucky enough to have tickets for key games may want a garment that will become a ‘date stamped’ memento of their trip to France; some may want an ‘own-design’ garment in preference to buying official replica strip (which is more costly).

“At local level, as RWC fever builds, pubs and rugby clubs may want to sell supporter wear that carries the pub or club name or other slogan; and bar staff may wear tops and aprons that have been specially decorated to be match-related.”

Shirts, jackets, fleeces, caps, sports bags and hand held flags from brands like Front Row, Jerzees, Canterbury and Tour Collection are cited as having supporter appeal.

Front Row’s leisure wear rugby shirts have the authentic touches people particularly like (such as taped collar and rubber buttons) and remain hugely popular with Pencarrie customers as spectator wear year on year.

The entire collection, in all its designs and colourways, is available from PenCarrie. Most in demand are the FR1 Rugby Shirt and the FR77 Ladies Rugby Shirt.

New from Jerzees is a ladies (610F) Rugby Style Top and men’s (610M) Rugby Style Top for leisure wear, both of which have the traditional white collar and rubber buttons. Pencarrie also stocks Canterbury, the brand that is worn by international rugby players in both hemispheres. The collection includes the CN40 Rugby Shirt (in four plain colours); the CN80 Tour Track Jacket; the CN10 Waimak Pique Polo Shirt; and CN81 Zip Neck Outdoor Fleece (a useful extra layer in case of a chilly September).

Tour Collection is, literally, made for major sporting events such as the Rugby World Cup. It comprises an ever-expanding range of supporters’ clothing and accessories featuring the colours and flags of many countries and PenCarrie has good stocks of every item (see Tour Collection on page 60 for details).

Pencarrie urges decorators to look for add-on sales at times like the Rugby World Cup, pointing out that Tour Collection provides huge scope for these, with items like the TR72 Sports Bag, TR61 Baseball Cap, or the matching adult and children’s Country Caps (coded TR63 and TR63B respectively), and the TR82 Hand Held Flag.

Email: sales@pencarrie.com
Web: www.pencarrie.com
Tel: 0800 252248

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