Mark Harrison has been appointed as the sales director at Midwest Machinery.
He joined the team back in April, having previously worked for Your Embroidery Services Ltd.
Mr Harrison covers the east side of the M1 from Newcastle down to the south coast.
He said: “My 17 years plus experience covers all aspects of print and embroidery onto garments and other products. Other areas of expertise include software, online digital marketing and business development in the clothing and promotional sector, so I’m understanding of the needs and issue that companies face and can advise appropriately.
“My move to Happy Japan Embroidery Machines was down to wanting to be part of the best machine provider in the market today. A company constantly moving forward, always innovating and development features and benefits that companies ask for plus having a complete in-house service team covering any customer quickly in the UK and Ireland.”
Mr Harrison’s previous positions range from account management, business development management, UK sales manager and sales directorships for various companies.