Jon Birrell has joined the team at the British Promotional Merchandise Association in the position of CEO.
Mr Birrell brings with him a wealth of industry knowledge having worked in the sector both as a supplier and most recently as a distributor for GeigerBTC.
He said: “I have spent the last 16 years in an industry that I have grown to love and am very proud to have been involved in, with a deep understanding initially from a supplier perspective prior to the move across to the distributor side.
“I’m thrilled and excited by the opportunity to lead our association into a new chapter, further enhance member engagement and improve the end user perspective regarding promotional merchandise as an essential part of the marketing mix. I look forward to making an impact and getting to know the members in the coming months.”
BPMA chairman, Graeme Smith, added: “We are thrilled to have someone of Jon’s calibre join the association. He is highly regarded and respected amongst his peers and his understanding of the entire supply chain from manufacturing through to end user engagement, makes him the perfect candidate to drive the association forward.
“He is a highly motivated individual who is passionate to continue to build the reputation of our industry, by reinforcing the benefits and value offered to members of the association.”