Sporting equipment supplier, Mr Cricket has brought lucrative personalisation services in-house following investment in a TrueVIS SG-300, saving more than £10,000 every year.
The printer/cutter was installed in late 2016 and has streamlined the company’s business processes, boosted profit margins, and delivered greater control over the quality and delivery of personalised apparel and equipment.
Merrick Fuller opened the Mr. Cricket store specialising in cricket equipment six years ago in Burwell, near Cambridge, serving local cricket-mad customers as well as supplying personalised sportswear and uniform to a local independent school.
As business grew, the cost of outsourcing personalised printing services soared to approximately £20,000 per annum. In order to bring the service in-house Mr Fuller met with Grafityp, an approved Roland DG UK dealer, which recommended the TrueVIS SG-300 printer/cutter.
Since its installation Mr Fuller estimates that the printer has already saved the company thousands of pounds while enabling the addition of new print services including banners, sponsor boards, branded items and much more to Mr Cricket’s portfolio.
Mr Fuller said: “We mainly use our Roland machine for printing names, numbers, club badges and logos to personalise sports and schoolwear and we’ve seen a big uptake on that part of the business. However, we’ve also recently created a cricket scoreboard-style wedding table plan, and printed sponsor-branded wrap-arounds for cricket stumps.
“With our Roland printer, we’ve more opportunity for growth as we are able to offer more services; everything is now under our control and we can confidently meet customers’ needs quickly, whileguaranteeing the quality of the end-product.”
Following on from the success of the Mr Cricket business, he has launched the Mr Hockey website, with a Mr Custom Clothing site in the offing.
Mr Fuller concluded: “These new sites have been established thanks to the natural growth of our customer base and their expanding requirements. The additional services that the Roland DG TrueVIS SG-300 printer/cutter has enabled us to offer has been a key part of this success.”