Screen printers are encouraged to make the switch to environmentally sensitive water-based products through a new initiative launched by MagnaColours.
The Make the Switch programme sets out a 10-step process, which includes an equipment audit, an invitation to the Magna HQ and product samples and testing. As well as this, participants will benefit from ongoing hands-on, expert help and guidance from Magna.
Helen Parry, managing director of MagnaColours, said: “Although more and more screen printers are beginning to use water-based inks, some are still reluctant to make the switch. We’ve been leading innovation in water-based inks for decades, and our product range is testament to how far water-based alternatives have come, and what they’re capable of.
“We wanted to use our expertise to guide printers through the switching process, and show them that by taking our 10 manageable steps, they can become more environmentally sustainable. In using the Magna range, printers can also benefit from expert support, reduced energy costs, increased efficiency and a superior finish, so there’s no reason not to make the switch.”
Over the years, the capabilities and performance of water-based inks have progressed considerably, but misconceptions about quality of finish and complexity are still a barrier to some screen printers.
Make the Switch aims to remove the perceived complexity of transitioning from PVC-based inks to more environmentally friendly water-based alternatives. Magna will help ensure that printers have the suitable equipment and facilities, provide them with samples of Magna’s product range and the knowhow on getting the very best results. After the 10-step process is complete, Magna will also provide ongoing support.