Kornit signs deal with Amazon

Kornit’s Avalanche 1000 has been selected by Amazon for the on-demand production of promotional textiles as part of the online retailer’s Merch by Amazon programme.

Through this agreement, Kornit will deliver the high-productivity system to support Amazon’s expansion of production capacity for the Merch by Amazon service.

Merch by Amazon is a simple way for content creators to increase revenue through the sale of T shirts.

Gabi Seligsohn, CEO of Kornit, said: “We are excited to have been selected as a garment printing solution provider for Amazon, and look forward to the business potential this relationship represents

“Kornit Digital is at the forefront of the digital direct to garment market, and we believe that Amazon’s decision is great testament to that. We are deeply committed to the success of our business with Amazon and reiterate our commitment to all of our customers to stay at the forefront of the DTG market and continue to provide them with the most advanced, cost effective production solutions.”

According to the Internet Retailer publication, US online apparel sales in 2015 amounted to $90 billion representing 20% year over year growth. As the apparel market transitions to short cycle on demand customised garments, Kornit is focused on providing a fully personalised garment decoration solution with ultra-fast turnaround times.

Miguel Roque, director, Merch by Amazon, said: “Customer demand for graphic T shirts offered through Merch by Amazon continues to grow rapidly, and more developers and content creators join the service every day.

“Kornit’s ability to deliver solutions and support that meet our high quality and high volume manufacturing requirements will help us to continue expanding program capacity to meet customer requests.”