Kick off a summer of sport with Fruit

Fruit of the Loom is helping garment decorators get to the top of the sales league this summer with a new campaign dedicated to 2014’s Summer of Sport.

It kicks off with a glossy mailer entitled ‘Be on the Winning Team with Fruit of the Loom’. Showcasing the company’s vast range of colourful T shirts, it provides plenty of ideas for customisation no matter what the sport, whether it’s cycling, track and field or football.

There are even downloadable free T shirt designs, which avoid copyright infringement and help make the most of promotions this summer – visit the microsite www.fruitoftheloom.co.uk/sport2014

Of course, World Cup football will be the focus for most sports fans throughout June and July and Fruit of the Loom is warming up the imprint industry in its own fun way: the mailer also includes a table-top football game, complete with pop-up goal and tiddlywinks.

And if you’ve ever dreamt you were a famous sports personality, now’s your chance to look like them – well, get a similar haircut at least.

Simply go to www.facebook.com/FruitoftheLoomEurope to find out more about the Fruitstar Legend app. It lets you take a quick picture of yourself or even upload your Facebook profile picture; you can choose a fabulous sporting haircut that’s bound to get you noticed this summer.

Fruit of the Loom expects all this innovation to be a big business boost, making it incredibly easy for printwear and customisers to fulfil customers’ needs.

The Summer of Sport microsite highlights the brand’s ethical and environmental accreditations and range of products, and also has a ‘search by colour’ function to find all styles in a particular colour.

The company says no matter what your team or sport, it couldn’t be easier to choose a Fruit of the Loom product.