First TV ad for Regatta Professional

Kids Squad Jacket is the star of the advertising campaign
Kids Squad Jacket is the star of the advertising campaign

Saturday, October 18, saw a Regatta Professional jacket become the star of a million pound advertising campaign.

The adverts see the Kids Squad Jacket feature in a series of adventures in-line with Regatta’s ‘For every adventure’ strapline.

One such adventure is the school playground, where kids certainly enjoy their time outside.

The adverts have hit all regions of the country in the form of localised outdoor and national media print, as well as television.

Anthony Haber, director of Regatta Professional said: “Regatta Professional on TV is very much a first for us.

“The investment in the Regatta brand as a whole and the launch of our brand new Stand Out range poses a very exciting chapter for Regatta Professional – we’re definitely ready for our close-up.”

Regatta’s million pound campaign was rolled out with in-store, digital, PR support and print advertising on Saturday.

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