Levi’s Commuter Trucker Jacket is the first item of clothing to be powered by Jacquard technology – a connected apparel platform that allows fashion designers and apparel manufacturers to integrate connectivity and interactivity into clothes.
This technology was developed by Google ATAP, Google’s Advanced Technology and Projects group.
Levi’s Commuter Trucker Jacket with Jacquard is just a jacket. Like any regular denim jacket it can be washed (just remove the snap tag), it’s durable, designed to be comfortable for cycling and it’ll keep the wearer warm on and off the bike.
With Jacquard technology, the user will be able to perform common digital tasks by simply swiping or tapping the jacket sleeve.
The technology that makes this possible is embedded in the jacket. Gesture-sensing Jacquard threads are woven into the cuff and wirelessly connected to a mobile phone using tiny electronics embedded inside the sleeve and a flexible snap tag. The snap tag also notifies the wearer about incoming phone calls or text messages with light and haptic feedback. The gestures on the jacket are fully reconfigurable. Using the Jacquard app you can assign gestures to invoke different abilities that were designed specifically for an on-the-go lifestyle.
The wearer is also able to play or pause their music, skip to the next track, or ask what song is playing, get their next direction, ETA or the current time, and receive updates on incoming calls or texts with a subtle LED light and a vibration on their sleeve, or even has the text message read out loud.