Print Make Wear – the new fast fashion factory experience created within FESPA Global Print Expo 2018 – added a colourful and educational visitor feature to the event, addressing the rising interest in garment production and printing within FESPA’s global community.
467 individual delegates registered specifically for Print Make Wear. They were joined by the 17% of visitors to the wider FESPA event who came with a specific interest in garment decoration and/or manufacturing, and who visited the Print Make Wear area.
Many prominent sportswear, clothing and promotional apparel brands were represented among the delegates, with visitors typically occupying business, manufacturing, product development and technical roles. Their feedback shows that Print Make Wear at FESPA 2018 was viewed as an opportunity to update industry knowledge in the areas of increased efficiency and sustainability, workflow and technology and evaluate equipment and technology to inform future investment.
Print Make Wear exhibitors shared their positive feedback on the inaugural event.
John Selfhout, manager marketing and sales at Klieverik, said: “Education is key within this market area to help printers realise what is possible and FESPA’s approach with Print Make Wear helped with our brand recognition with a diverse audience of print providers and garment producers.”
Folker Stachetzki, marketing manager at Brother Internationale, added: “The quality of visitors to Print Make Wear was very good, with a number of visitors coming to our stand having seen our machine in Print Make Wear and wanting to learn more. For us, Print Make Wear played an important part in educating visitors about the entire fast fashion production process.”
FESPA head of technical, Graeme Richardson-Locke, said: “We’re delighted by the enthusiastic response to the launch of the inaugural Print Make Wear from all parts of the fashion ecosystem. By showcasing several end-to-end workflows consistent with a real garment production environment, supported by access to technical experts, visitors could evaluate key processes using both screen and digital technologies and see opportunities to optimise their own operations and improve sustainability.”
Based on the positive response to the first edition, Print Make Wear will be a feature at regional FESPA events and the FESPA Global Print Expo 2019, which takes place from May 14 to 17 at Messe Munich, Germany next year.