Printwear & Promotion The Total Promotional Package
The programme of visitor features at FESPA Global Print Expo 2019 has been expanded with the introduction of Colour L*A*B*, a new technology showcase and supporting conference programme designed to help visitors improve colour management practices in their print businesses.
Colour L*A*B* will offer visitors a structured end-to-end overview of all individual elements contributing to professional colour management including monitors, measurement and calibration tools, lightboxes, hard and soft proofing, software solutions and print output devices.
The walk-through showcase will feature representative technologies from a range of specialist suppliers, supported by explanatory graphics and a printed guide describing the processes and technologies and including contacts for further information. Test files will be used in live demonstrations to illustrate different printed outcomes across a range of media.
The launch of Colour L*A*B* comes in direct response to feedback from the FESPA community, which highlighted a strong appetite for expert guidance and education to improve colour accuracy and consistency in the face of rising customer expectations and an ever more diverse applications portfolio involving multiple substrates.
FESPA 2019 will take place in Munich from May 14 to 17. To register visit www.fespaglobalprintexpo.com
