Epson took centre stage during London Fashion Week

Oscar Doak’s tartan-inspired piece

On Friday, February 15, during London Fashion Week, Epson reaffirmed its potential in the fashion industry as collections from the University of Westminster included Epson’s dye sublimation print as an integrated part of many of the student’s designs.

Five students used Epson dye sublimation printers extensively, alongside other techniques, to create their head-turning designs.

Scottish student Oscar Doak, who spent a substantial amount of his placement year with Chanel in Paris, produced a collection inspired by his roots by combining different tartans combined in a jacket (including the brown tartan for his partner and the Armstrong tartan for his grandmother). He used Epson printing to give an opaque effect on mesh and on latex, on polyesters and transparent materials.

He said: “I had really been into hand embroidery before but this year I discovered print which has offered new opportunities and it’s been a lot of fun.”

Heather Kendle, market development manager at Epson Europe, said: “Epson was really proud to attend the London Fashion Show and to see the phenomenal work of these students.

“University of Westminster’s approach to fashion is really progressive and they’ve given their students, and also Epson, a significant vote of confidence in the way print can be used to inspire more and exciting designs in the fashion industry. Students are exploring the possibilities of the technology, even printing on sequins and many other non-standard materials, but time and again we hear that they find the Epson dye sublimation printing easy to use and rewarding in the quality.”

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