Printwear & Promotion The Total Promotional Package
Coloreel’s instant thread colouring unit will be distributed across Europe by a number of leading distributors, it has been announced.
While the news of AJS Embroidery Services’ distribution rights for the UK and Ireland was announced earlier in the year, Coloreel has now secured distributors for Germany, Denmark, Austria, Switzerland, Spain and Portugal.
Torsten Preiss, CEO at Barudan Deutschland, will be responsible for sales, service and installation for customers in Germany, Denmark, Austria and the German-speaking areas of Switzerland.
He said: “We think that the Coloreel technology will be the next step in the future of the embroidery business. No more colour restrictions will help to create designs without any barriers.”
Francisco Fandos, CEO at Grupo FB Maquinaria will distribute Coloreel in Spain and Portugal.
He added: “It’s one of those revolutionary game changers which are a full stop between past and future. We hardly understand how we were able to meet or keep in touch without smart phones only 10 years ago or how we managed to travel everywhere without GPS. Very shortly we will think about how we’ve been able to embroider for so many years without Coloreel technology.”
The next step for Coloreel is to extend the dialogue for potential distributors outside Europe. The goal is to expand the distribution network worldwide.
This news comes as Coloreel has made several new appointments in recent months as the team grows and expands.
Benny Jonsson was appointed as the company’s vice president of supply chain in August, while Emma Böwing and John Wreland joined as thread quality assurance engineer and mechanical test engineer respectively.
