Industry Advice

In this article, sales consultant, Kieza Silveira De Sousa, uses his years of experience to impart some very useful sales and marketing advice for anyone looking to grow their garment decoration business. Sales and marketing has changed a great deal in the past decade. With the advent of social media …

Encarna Luque, product manager – textiles & inks at Roland DG, explains how dye sublimation transforms commercial printing, providing key advice when investing in dye sublimation printers. Dye sublimation has changed the printing game in a big way. A genuinely transformative method, it has allowed businesses to explore new printing …

In this month’s article, Jas Purba, managing director of ETC Supplies, provides some top advice on embroidering shirts and blouses. The first thing I see on someone wearing an embroidered shirt or blouse is the puckering around the embroidery. During Printwear & Promotion LIVE! in April, I noticed this on …

Charlotte Darling, director of Amaya Sales UK, takes a look at the alternatives to using white toner to produce stunning prints. Printing on darks and the use of a white base seems to be at the forefront of everyone’s mind in our industry, whether it is for direct to garment …

Dmitry Sarbaev, managing director of FLUXMALL DTG, shares some tips and trips to help you build a successful DTG business. The recent FESPA Global Print Expo shows that we are living in the exciting times of the industry transformation when even entry-level direct to garment printers are able to run …

Creating projects for your pet has never been this fun! Sawgrass’ marketing manager, Sarah Cannon, runs through how you can tap into the growing UK pet market. Through the magic of sublimation, you can now create one of kind products for your favourite pet! Personalise their bowls, collars and bandanas …

AIM’s UK marketing manager, Amy Johnson, provides a handy guide to boosting your website’s performance – after all your website is your best tool to generate interest and sales for your business. Choose your layout to suit yours and your customers goals  Your digital shop front is one of the …

In this article, Nick White, pro graphics business manager, Epson (UK), explains how you as a garment decorator can drive growth with customisation. Have you considered what exciting opportunities the custom apparel market could offer your creative print production environment? It is set to grow by USD 1.13 billion from 2020 to …

Madeira UK’s Maria Potter, business development manager and Natalie Greetham, marketing manager, take a look at embroidery in motorsport in this month’s embroidery column. Rallycross, hill climb, stock cars, karting, grass tracking, all these motorsports have brightly coloured logos which often include lightning flashes, quirky fonts, and borders all around. …

In the eyes of a consumer, free samples are obviously worth it, but what about for the business? Jeremy Freedman, managing director of Guardpack, tries to answer this question. With Opinion Research Corporation discovering that 81% of consumers are more likely to try a product after receiving a free sample, …