Industry Advice

Michelle Joseph, head of marketing communications at Oki Europe explains how easy it is to offer new services with transfer media printing. ‘Print, press and profit’ summarises how easy it is to offer new services through digital transfer printing. Applying ‘print’ from a single printer to the widest range of …

In this month’s article, Adrian Burton of Ask Ady, takes a look at the current state of the workwear market and what brands are doing to make sure their products are seen. The global workwear market is huge and is estimated to be worth approximately $17 billion by the end …

Madeira UK’s marketing manager, Natalie Greetham, outlines how you can establish the right balance required for consistent, reliable and attractive embroidery results. Balance is important in all areas of our lives and embroidery is no exception. Beautiful designs, clear logos, and amazing works of art can be produced when the …

Dmitry Sarbaev, managing director of FLUXMALL DTG, explains how you can create quality direct to garment prints from the off. Direct to garment printing has always been one of the premium methods enabling merchandisers and garment decorators to unleash their creativity with full-colour designs and make outstanding printed apparel. The …

In this month’s article, Adrian Burton of Ask Ady, takes a look at sustainability in the workwear market and what form that takes when it comes to product innovation. In the 30 years my family have been selling workwear, I have watched workwear evolve and have seen trends come and …

In this article, Michelle Joseph, head of marketing communications Oki Europe, outlines why now is the time to move into transfer printing and what benefits it affords you. The global custom T shirt printing market is forecast to reach $3.1 billion by 2025, presenting exciting opportunities for print service providers …

At a DTG Breakthrough event Amaya Sales UK held back in July, the team incorporated into the day a question-and-answer session with experts from DTG manufacturers, garment manufacturers and the company’s own in-house experts. In this month’s article, Charlotte Darling, has gathered a selection of those questions taken from customers …

Sublimation includes a multitude of possibilities, but there are always new tools and resources that are being developed to help expand the horizons of what can be done. Siser EasySubli ink is one of those tools that is gaining in popularity and helping to advance the world of sublimation. Sawgrass’ …

Lisa Akesson, tutor at RADA Business, shares key insights into how to recognise imposter syndrome, as well as some simple techniques to help you combat it and thrive at work. Chances are you’ve heard the phrase ‘imposter syndrome’ at some point. Originally identified in a 1978 study, it refers to …

In a new series of articles for Printwear & Promotion, Adrian Burton of Ask Ady will take a look at various aspects of the workwear industry. This month, he provides insight into Patagonia’s move into the workwear market. Patagonia is making a brave bold attempt to smash into the workwear …