Industry Advice

Set your prices for profit

This month Robin Kavanagh, Sawgrass’ public relations manager talks about pricing and you can set yours accordingly to maximise profits. How much should I charge? This is one of the most common questions we hear from customers. Pricing is a delicate balance between making a profit and the price people …

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Thread breaks can cost you thousands in lost production

Many causes of thread breaks can be avoided without the need for a technician and a little care on your part or your operators. Here, managing director of Amaya Sales UK, Peter Wright, explains how. Many embroiderers put up with thread breaks when most of them could be avoided. If …

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Transfer printing – not just for T shirts

Garment decoration comes in many varied forms and demonstrates how both embroidery and print can offer different ways of personalising or embellishing an item. John-Paul Burton of Your Embroidery Services Ltd talks transfer printing and the possibilities. In embroidery, for instance, we have standard embroidery, appliqué, 3D, while in print …

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The heat press checklist

Are you considering getting your first heat press or perhaps looking at upgrading to a newer model? If so, it is essential to make sure it has the following core features. Andy Rogers, marketing manager at Target Transfers, fills in the detail. Consistent heat across the top platen This is …

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How global apparel trends are affecting the garment print industry

In this month’s column Amaya Sales UK’s managing director, Peter Wright, talks about how garment decorators can capitalise on the changes in consumer shopping habits. Over the last few years, retail apparel stores have been in a meltdown situation. In this same period online shopping has quadrupled in size. It’s …

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How to master the art of embroidering onto sportswear

In this month’s article Danielle Park and Natalie Greetham of Madeira UK tackle the tricky subject of embroidering onto sportswear. Read on to find out more. More than nine out of 10 (93%) consumers wear their sportswear for activities other than exercising. “This is not a fashion trend, it is …

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Are you ready?

Have you heard of GDPR? Thought not. Marketing expert Paul Clapham takes a look at this piece of legislation that affects every business but appears to have been introduced under the radar. The General Data Protection Regulations (GDPR) sticks out like a sore thumb as the title of a piece …

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Embroidery framing systems that speed up your production

Peter Wright, managing director of Amaya Sales UK takes a look at embroidery framing systems that will not only let you speed up your production, but will also allow you to embroider in those awkward spots. To retain your customers, you need to be able to offer them everything that …

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Sublimation for the baby market

Sublimation is the perfect technology for helping people capture life’s most precious memories. Among them, the birth of a child offers a great deal of room for creativity and possibilities. Robin Kavanagh, Sawgrass’ public relations manager, explains. Whether it’s the new parents, grandparents, aunts, uncles, cousins, friends or extended family, …

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Speed and quality

Colin Marsh, managing director of Resolute DTG, takes a look at bi-directional printing – when, how and why to use it. One of the most asked questions to our engineers at Resolute is, what is the difference between uni-directional printing and bi-directional printing and why do I need know. The …

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