Industry Advice

Opening new markets with sequin embroidery

Embroidery machines are a common fixture that need no real introduction. Yet one of the capabilities of the machines that is rarely considered by most people is the application of sequins. It’s an embellishment that is ever present but very rarely at the forefront of most people’s minds. John-Paul Burton, …

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Achieve perfect DTG printing on dark and coloured garments

This month Peter Wright, managing director of Amaya Sales UK, presents advice on how to achieve bright and colourful direct to garment prints on dark and coloured garments – it’s easier than you think. If you visit trade shows, I’m sure you have noticed the difference in quality of the …

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The true cost of sublimation

When many sublimators look at the cost of making their products, they only take into account how much they spend on ink, paper, substrate and shipping. Robin Kavanagh, Sawgrass’ public relations manager, reports. This approach impacts their businesses negatively, as overhead and labour are not factored into the equation – …

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More than tees – new possibilities for your market!

This month Folker Stachetzki, marketing manager at Brother, discusses the realms of direct to garment printing possibilities. After you have got to grips with printing on shirts with your direct to garment printer, the next step is to discover printing on shoes, caps, bags and other substrates. For your customers …

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Powdering a baby’s bottom should only be the last resort

This month William Shorter, technical sales executive at SPT Sales & Marketing, explains the causes and the ways to resolve inkjet positives sticking to emulsions during contact-exposure. If you haven’t moved to direct to screen or computer screen for your stencil making, then you are most likely using an inkjet …

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Open wide

Wide format printing is a very specialised area needing specific machinery to complete the task. John-Paul Burton, director, Your Embroidery Services Ltd, talks about what can be achieved with these machines. Well, at least that used to be the case. With the development of bridging machines, it is now possible …

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Benefit your business and add to your bottom line

Garment transfer paper should be an important segment of any garment or product decoration business, says Peter Wright, managing director of Amaya Sales UK. Read on to find out why. Transfer paper has evolved greatly over the last few years. You can now use this kind of product for many …

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Eco clothing – responsibility and accountability. No excuses

This month Natalie Greetham and Danielle Park of Madeira UK takes a look at the environmentally-friendly aspect of embroidery, in particular threads. In today’s world we know how destructive toxic manufacturing chemicals are and the irreversible effects they have on our planet. Therefore we all have a responsibility to ensure …

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Set your prices for profit

This month Robin Kavanagh, Sawgrass’ public relations manager talks about pricing and you can set yours accordingly to maximise profits. How much should I charge? This is one of the most common questions we hear from customers. Pricing is a delicate balance between making a profit and the price people …

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