Features

What’s in a letter?

Recreating a design in print or embroidery is a challenge, and lettering often presents complications of its own. SARA MCDONNELL talks to embroidery and print experts to find out what these challenges are and how they might be tackled. Logos are created to convey a brand message both literally and …

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“A huge boost to business”

Last August Printwear & Promotion announced the three lucky winners of an eTrader website. P&P editor MELANIE ATTLESEY caught up with the winners to find out how they found the experience during the last 12 months. By entering the competition ran in Printwear & Promotion last year, three lucky garment …

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A look behind MacDermid Autotype’s factory doors

Have you ever wondered where your screen printing emulsions and cleaning products come from? P&P editor MELANIE ATTLESEY was given a behind-the-scenes tour of the MacDermid Autotype factory in Wantage by WILL SHORTER, product manager and technical expert. Deep in the Oxfordshire countryside in a former jam factory resides the …

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T shirts on demand: From Carnaby Street to Cannes…

At Printwear & Promotion LIVE! in February, YR Store operations manager JACK YOUNG joined PHIL MCMULLIN, sales manager Pro Graphics Epson UK, to talk to delegates about how easy-to-use dye sub printers are inspiring brands and retailers to utilise ‘added-value’ business opportunities and experiences. Here Phil explains more. YR Store’s …

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Mobilegeddon: what does it mean for you and your online business?

The experts at eTrader provide a little advice on how you can get your website ready to survive the increase in website visits made using smartphones and tablets. April saw Google roll out what many experts are calling one of its biggest algorithm updates, dubbing it ‘Mobilegeddon’ (it is as …

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Launch into a universe of garment decoration

FESPA Fabric is a show dedicated to providing an inspirational insight into new product launches, developments and innovations for the garment decoration and textile industry. FESPA’s divisional director, ROZ MCGUINNESS, answered some questions about the upcoming event. Q. Who is FESPA Fabric aimed at? A. FESPA Fabric is targeted towards business …

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World of Textiles integrates a second Paradigm II in production process

Following a brief test phase, World of Textiles of Konradsreuth in Germany, (Willy Maisel GmbH in Konradsreuth) has integrated a second Paradigm II into its production workflow. One station of each of the two T shirt carousels has been equipped with this technology. Managing director Willy Maisel answered questions about …

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Garments designed for all

Gildan has been a leading supplier of quality basic family apparel for much of the past 30 years. Marc Fraimund, European sales, and Jeffrey Cooper, VP and marketing, provide a little insight into the company.   Marc Fraimund – European sales: Q. So Marc, can you provide our readers with …

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One big investment, thousands of bespoke orders

Glenmuir, the renowned Scottish golf clothing brand, completed a huge investment programme in December with the purchase of 16 Melco single-head embroidery machines, to improve the speed and efficiency in its bespoke embroidery service. P&P editor MELANIE ATTLESEY reports. Earlier in 2014 the team at Glenmuir embarked on a mission to …

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A promotion too far?

Controversial slogans and bold images have always featured on promotional T shirts, but in light of a recent tragic event which took place in Paris should printers be more circumspect in what they print? Or are they just responding to demand? P&P editor MELANIE ATTLESEY discusses. The British public loves …

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