Athleisure trend still booming

Lightweight Shorts

Athleisure is still big business. Last year figures showed the UK sports clothing market was worth £2.5 billion. While Fruit of the Loom has always been a key player in this market, it’s expanded its collections over the last few years to offer buyers even more choice in casual clothing.

A key launch was its Lightweight Sweats Collection which includes Lightweight Shorts for men and Lightweight Open Hem Jog pants for men and kids.

The brand’s Lightweight shorts are a great choice this summer for those who want stylish, hardwearing sports and casual wear. Made from 240gsm French terry fabric, they come in sizes S-XL and are perfect for training, travel and leisure. Available in three core colours black, heather grey and deep navy, their superior surface makes them ideal for personalisation.

Jog pants are no longer confined to the gym or the sofa, they are an essential part of street culture and you’ll see them worn on just about every celebrity. Magazines and bloggers are hailing them as a major trend for 2018. Fruit of the Loom’s Lightweight Open Hem Jog Pants are effortlessly relaxed. Available again in three essential colours that will literally go with anything, black, heather grey and deep navy their fit, quality and lightweight feel make them a cut above.

They are available in men’s sizes S-2XL and kids 5-15 years.

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