AS Colour will open its first UK retail store this summer in Shoreditch, London.
The look and feel of the store will be identical to AS Colour’s current 17 shops in Australia and New Zealand.
All products sold within the store will be identical to the printwear range available to the trade. The shop is intended to double as a London showroom, in addition to AS Colour’s small showroom in Marlow, Buckinghamshire.
The trade will be able to send customers to the shop to view the range, as well as see products correctly merchandised and at RRP retail prices.
With prior notice printwear customers can also arrange bespoke visits for themselves or their clients, where the team will take the time to show and explain the range.
The shop is currently being fitted out and is expected to open in late June or beginning of July.