Absolute Apparel moves into 150,000sq ft warehouse

Aerial shot of the warehouse

Garment distributor Absolute Apparel has recently completed its fifth move in 11 years to a new 150,000sq ft distribution centre in Wolverhampton.

The move was carried out between Saturday, May 20 and Monday, May 29.

The original plan was to move the majority of stock while trading over two weeks, then to complete the move during the Bank Holiday weekend. However, it soon became apparent that given the sheer volume of goods to move that there would be a large potential of error.

Sanjay Jheinga, commercial director, said: “There have been so many horror stories in the industry where a warehouse move becomes a calamity, so we decided to bite the bullet and shut down for a week of trading to ensure the move was carried out properly.”

He added: “The industry’s need for correct, on-time, rapid delivery is now more important than ever. Our customers have supported us so much that we needed to increase inventory to service their increasing demand. The new warehouse will allow us to significantly increase our depth of stock and can hold in excess of 15 million T shirts. This will give us a buffer for when manufacturer stock levels are depleted.”

The new showroom

The new site is across six acres, giving Absolute Apparel the added benefit of extra space to work in and to expand the warehouse even further in the future.

Mr Jheinga added: “This is a huge bonus as we plan to increase our product range and this will give us the ability to grow alongside our customers. Most of our clients require goods to arrive the next morning and they rely on us to provide a practical service which is focused on their individual needs, with accurate, on time deliveries being a core standard rather than an afterthought – this new warehouse will allow us to grow while still offering our industry leading service levels for all our customers.”

The official reopening at the new address was on Tuesday, May 30 as planned, when service resumed for customers.

Mr Jheinga concluded: “The whole team did a great job and it really is a testament to their experience and efforts.”

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