Dickies has unveiled a new product range aimed at younger tradespeople, inspired by its 96-year history.
Launched under the banner Hard Working Since 1922 – the year in which Dickies was first established – the collection includes T shirts and beanies, plus a puffa jacket, fleece and sweatshirt. Design details used in the range include the classic Dickies horseshoe logo and colours influenced by the company’s branding from previous decades.
As well as celebrating Dickies’ heritage, the urban style of the range is expected to see high demand among tradespeople who take a trend-driven approach to their workwear. Each item works well as a leisurewear option, but all products have been created to the company’s high standards of quality and durability, ensuring they perform well as workwear.