Printwear & Promotion The Total Promotional Package
Laurent Marceau, managing director of French brand Kariban, answers some questions on why the company has chosen to exhibit at P&P LIVE! 2017 for the first time.
Q. Why has Kariban decided to exhibit for the first time at the show?
Our Kariban brand is already distributed in the UK market through distributors, but with a very limited range selection.
So we decided to promote the full Kariban range which is certainly pretty adapted to the UK market and very attractive too.
Q. Why did you choose Printwear & Promotion LIVE?
We chose P&P LIVE! because it is known as the main UK event in our textile industry.
Q. What does Kariban expect to gain from exhibiting at the show?
Our purpose in exhibiting at the show is to better understand UK resellers’ expectations and pass to them our philosophy, who Kariban is, and make them feel our collections’ spirit.
Q. What can visitors expect to see from Kariban at the show?
We will present 50 brand new Kariban products for 2017. And, as they are part of the K-Group, we’ll also show our multi-sports brand Proact, our headwear brand K-Up and our luggage and umbrellas brand Kimood, which gather around 80 new products for 2017.
Q. Why should visitors visit Kariban at the show?
Resellers should visit Kariban at the show because we offer a lot of opportunities for them to discover new ranges and products that could help them tackle new markets or refresh their offers to usual customers.
Q. What are you most looking forward to?
We are looking forward to expanding Kariban and our other brands’ awareness within the UK market and really get closer to our customers and their needs.
For more information visit www.printwearandpromotionlive.co.uk
